THE CHALLENGE
According to the CDC, sixty-seven percent of American adults are overweight. Fad diets, quick fixes, and short-term solutions make up the weight loss market; however, Bob Greene created a plan, the Best Life Diet, which requires you to gradually make small yet powerful lifestyle changes. The Best Life Diet needed to raise awareness and build membership to help Americans live their best life.
---------------------------------------------------------------------------------------------------
Credit: MADISONMOTT.COM
Launch Website: THEBESTLIFE.COM
Role: Concept / Design / Art Direction
Team: Creative Director: Luke Scott; Account Executive: Jen Martin; Lead Tech: Julia Formichella; Designer: Morgan Vincent; Programmer: Jesse Seymour
Elements: Website: Non-Member & Member/ Promotional Materials / Tour Bus
---------------------------------------------------------------------------------------------------
Please scroll down.
