THE CHALLENGE
Launched in 2007, HobNob is an easy to drink wine targeted to 21 to 34 year olds. Since the ‘affordable’ wine market has become saturated, HobNob needed to raise awareness and highlight its personification of ‘social style’.
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Credit: MADISONMOTT.COM
Launch Website: VOLOAVIATION.COM
Role: Concept / Illustration / Design / Art Direction
Team: Creative Director: Luke Scott; Account Executive: Anne-Marie Tartaglia; Illustrator: Mike Barnes; Designer: Marcella Kovac
Elements: Website / Promotional Materials: Pocket Guide; / iPhone App: Rock My Whirl
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